You are very right, Kammie. In an ideal world, everyone would pay mind to accountability. Yet, I’ve seen fake “credits” on some pretty big sites. Not just Buzzfeed (because, buzzfeed, duh!) but also Forbes, Business Insider, etc.
It comes down to the constant churn that is content creation. Any site that accepts submissions from writers in the wild has a lot of content to proof and approve every hour, every day, every week. It’s way too easy to see that there’s a credit given and let it go at that.
And then there’s the “not for profit” thing, too. Part of my work includes creating content for corporations. I also ensure we have legit credit. But most of the world is a lot looser when posting on social sites. And I’m not going to say don’t reshare or repost if a photo/post has already spread like wildfire.
But in the crazytown that is social posting and sharing, the part that gets my goat is when people just want to see a “credit” given whether it’s legit or not. Half the time you could link to Google and they’d never know. They’re just hawking the Interweave looking for “no” link. lol.