Wow, Tim. Ouch. It's not just you, though. I've been the 3rd designer for most of my clients. I could write an entire article about why this happens. Might do that.

But this? This kills me. A good website is MADE of landing pages. Every page has a purpose. If it doesn't have a purpose, it ought not be there.

The purpose may not always be to convert a subscriber. It may be to convert a sale. But every page needs a purpose and no page should convert under 50%. No page. That's how I rebuild sites. Using analytics to know which pages are borked. Also. Wix sucks.