What Osarumen said. I, too, can’t survive doing just one thing.

Another benefit I discovered along the way. Multiple projects strengthens marketing chops. Because what works to get a digital download out there (for example) is not the same as what works to sell $45/pound rare coffee.

The more industries I take on in varied projects, the more it removes the focus on tactics and forces one to look at strategy first, and tactics second.

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