This is a great piece. Sorry your surprise was ruined in advance! Almost every shopping cart has the ability to mark an order as a gift. If the company had user experience on the radar, it wouldn’t be a stretch to pack orders marked as a gift in an unbranded box. How delightful it would be for shoppers, too, to see a note that says orders marked as gifts will be packaged in an unmarked box. :)

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Top writer. Featured in NYT, Forbes. https://lindac.substack.com/

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