The only M-word worse that marketing is probably marketER. But it doesn’t have to be that way.
The reason so many people think marketing is a bad thing is that too many people think marketing means hawking and pitching. (Even worse, shilling)
Share an excerpt from your book… end at a cliffhanger. Put up a note that says this is an excerpt from my book. You can buy it here.
Write another one that gives us the back story. There always is one. What made you write THIS particular book?
Find one person with a bigger audience than you that you think would like the book. Tweet them and ask if you can send them a copy. Don’t ask for a review. Just ask if you can send them one.
Then find another one. When you have a small handful, write about what happened.
Bad marketing is about the product.
Good marketing is about the buyer.