The real question, then, is why? How is it that 10 years into the social media revolution, engagement with audiences has become a rote practice of creating marketing content? The Internet is awash in “content,” Facebook remains an endless, rushing stream of it, and the only…
Social media has never been particularly social. It can’t, really.
If a woman/man stands on a podium talking to 100 people (or 5000 people) it’s less like conversation and more like a broadcast, complete with people who will either cheer or jeer. Agree or disagree. That’s blogging, pretty much.
When I walk past my neighbor and say hello, what a lovely Fall day, that’s not a conversation, either. It’s a passing commentary. That’s commenting.
To my mind, conversation is when words pass back and forth among a small group of people. Preferably with excellent coffee in hand. That isn’t remotely what social media has to offer.
When all there is room for is cursory commentary, broadcasting is the inevitable result. Which leads to the creation of content instead of conversation.
I enjoyed this piece. Thanks.