Problem with both criticism and praise is that they’re both opinions so they’re subjective.

You don’t mention what kind of design — designing websites is not the same as designing packaging or book covers or furniture or apps or usable products. Design is a pretty ambiguous word.

If it’s the web version you’re referring to, the only “criticism” worth its weight would be analytics. Reason being, web design falls into 4 categories.

— Pretty to look at, but doesn’t sell
— Pretty to look at, and sells really well.
— Ugly as h*ll, and doesn’t sell
— Ugly as h*ll and sells real well.

Problem with a lot of designers is that once they sign off on the job and get the final payment, they have no clue how their design converts. But that’s a whole different topic, right?

Not knowing how their designs actually perform is why a lot of designers can/do debate based on opinion instead of based on performance.

If every designer committed to not signing off on a job until they achieved conversion and bounce rate goals, those discussions would be a whole lot different.

At least they’d be based on something other than opinion. Of course, what works on one site won’t necessarily work on another, so it’s still moot and pretty much just educated opinions — which I suppose is better than uneducated opinions.

Which sounds pedantic as sh*t, I know, but there you go. IMHO, opinions are worth what you pay for them. Give me analytics any day of the week. That’s feedback I can learn something from.

FYI, I’ve been in design for more than a couple of decades. Since ’95 online, and print media before that. That’s just my experience. Yours may vary. ❤

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Top writer. Featured in NYT, Forbes. https://lindac.substack.com/

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