Organic search is a great strategy and I’ve relied on it for decades. That said, it requires creative thinking in industries that sell utilitarian goods that people use but don’t necessarily google.

Reminds me of the company that sells 10-packs of black socks. Took some thinking to come up with a strategy. There always is one, but some are easier to see than others.

Nice post, Tim. Congrats on the growth!

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