On Stalkers, Re-marketers and the Line in the Sand…

As a marketer, I love re-targeting. Re-marketing, as Google calls it.
As a consumer — sometimes it borders on creepy stalker territory. I looked at you once. Now you stalk me every where I go. Your face, there in my sidebar.
Until one day I slide from disinterest… to distaste.
So much comes down to the line in the sand…