Chris Brogan, the New York Times bestselling author and CEO at Owner Media Group: “Where most brands (and people) go wrong is that they do storytelling around themselves. Tell the buyer’s story and how you fit into it. It always helps”.
Most powerful bit — right here. If brands (and people) can get this part down, the rest unfolds much easier. It’s the hardest part to convince them of, that’s for sure. 21 years consulting online, and this is the #1 problem I see. They all want to talk about themselves and how “they” are “the solution” to what the customer seeks.