Making businesses pay to reach their audience is counter-productive from the user’s perspective.

If I follow a specific coffee shop, it’s because I want to see their updates. But I don’t get to see those updates unless the coffee shop pays? How dumb!

But — most businesses suck at marketing and struggle to build an audience.

So what if FB was to say hey, for “X” dollars, you can reach more people that have shared interests with your existing followers.

What if they focused on helping businesses grow their audience — for a fee — instead of making them pay to reach the people who already want the content?

I think it would be a move in the right direction, not just financially, but also ethically, which is a metric they mostly score poorly in at present.

What a great conversation — thanks! This is what I love best about Medium. :)

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Top writer. Featured in NYT, Forbes. https://lindac.substack.com/

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