Let me tell you a little story. A news site once ran a story of a small child in dire need. All the relevant org names were in the story. But still, people emailed to say "omg, what do we need to do? How can we help"

So the news site modified the story. To help, click here. Marketers call that a call to action. And magically "the people" saved the boy. They needed to be told what to do.

This is what we need. Someone to tell people what to do. How to mobilize. How to effect change. Because they don't know. They watch, like it's a train wreck and they're horrified, but doing nothing but staring in shock.

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Top writer. Featured in NYT, Forbes. https://lindac.substack.com/

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