Jason, what a nice thing to say. One of my biggest pet peeves is that so much of what people think of as “marketing” comes from direct response marketing, which historically had the lowest response rates of any kind of marketing.

When the internet came along, of course DRM shuffled online, because why pay $1 to send a postcard if you could pay a penny to send an email.

But the low response rates are killer and what’s even worse, people think of that marketing style as all there is to marketing. But it’s not. And in some areas, it flat out fails. Books are just one of them.

I figure if I keep talking, maybe I can make a dent. Thanks so much for not just reading, but for a great response. Much appreciated! :)