In a time where half of America is the working poor, people who are 2 paychecks from broke and don't have $500 for an emergency, Trump makes them feel superior.
When he shouts "good genes" at his rallies, they lose their minds.
On top of that, there's the "pro-life" thing, because a lot of his voters vote for him because of the pro-life stance.
Of course, it's not "really" pro-life. It's only anti-abortion for poor people. Wealthy can travel to get an abortion. Yet they don't care about social services to help raise those children.
Until they lose their jobs and can't raise their own kids. I dunno. Like if there was a pandemic, for example.
Hope the current employment fiasco and lack of stimulus makes a lot of his followers wake up and smell the coffee.