In #8 I was expecting a link to B.J. Fogg’s work, so the link was a surprise. Good info there… (and they do credit Fogg/Stanford in the sources.)

One of my favorite snippets from the Credibility Report

I would like to think that when people go on the Web they’re very tough integrators of information, they compare sources, they think really hard,” says Fogg, “but the truth of the matter — and I didn’t want to find this in the research but it’s very clear — is that people do judge a Web site by how it looks.

Great list of resources for more reading. Thanks! :)

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