I’m really glad you said this because it’s a huge problem in the marketing arena. A lot of digital marketers are (to use your phrase) marketers selling marketing programs to marketers.
Selling marketing software and products is an entirely different animal than selling non-marketing products.
As you also point out, 60% of don’t start by conversing with customers. That’s the takeaway gem — hope people catch that. It’s the gift here. :)