I’m really glad you said this because it’s a huge problem in the marketing arena. A lot of digital marketers are (to use your phrase) marketers selling marketing programs to marketers.

Selling marketing software and products is an entirely different animal than selling non-marketing products.

As you also point out, 60% of don’t start by conversing with customers. That’s the takeaway gem — hope people catch that. It’s the gift here. :)

Written by

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store