I’m not sure it’s about what they think will work to grow Medium. I really think it’s much simpler. It’s what worked for Tony when he was building an audience years ago, so he thinks it will work for all of us.

But what worked years ago might not work the same today. And second, we should not have to go off platform. Where do we build our LinkedIn audience? On LinkedIn. Where do we build our Twitter followers? On Twitter. You know?

Plus, 60% of Medium’s traffic comes from search. Isn’t that enough unpaid traffic? Here, enjoy: https://www.similarweb.com/website/medium.com/#traffic-sources