I like that Ford quote, too! However, he was talking about the inception stage. That’s where vision is valuable. But once a company has brought it’s vision to life, user experience becomes invaluable. That’s why we’re not still standing outside our vehicles turning a crank to start them, and it’s why we have an entire industry of people working in UX. Because user experience really matters. And the best place to get user experience feedback isn’t from a board of directors or people who haven’t used the product — it’s from real, actual users.

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