I agree — they do (can?) dance on the edge of manipulation. A lot of marketing reeks of manipulation, and not just a little. That’s why marketers are consistently at the bottom of the annual Gallup poll measuring trust by profession.
Almost anything that can be used for the right reasons can also be used for the wrong ones. Intent is huge. Who benefits most? That also matters.
It’s a good topic to discuss, glad you posted it. :)