Halle-f**king-lujah. Because THIS is the core take away, seconded by the line that says there is no substitute for hard work.

But hard work without actually knowing something about something is pointless and futile.

I have worked in business growth for 30 years, 20 of them online. (Still haven’t decided if I want to put myself out there.)

The number of people who want to hit paydirt without knowing “something about something” boggles my mind daily.

When I can spend an hour in google and know more about someone’s industry than they do, they do not know “something about something”

Thank you for this!

Top writer. Featured in NYT, Forbes. https://lindac.substack.com/

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