Funny story for you. About 10 years ago I wrote my first ebook. One of my design clients was a business coach. He emailed his list about my book and I made a lot of money “in six seconds.” lol. (not six figures, though!)

But I didn’t really. There was a lot of hard work behind it all — not just writing the book, but building the relationship that resulted in the endorsement.

Lots of things those people say can be true, but they’re partial truths. Partial truths end up hurting people. We need to find the people who tell the whole truth, which includes admitting what they don’t know instead of glossing over the bits they can’t help with.

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