Funny story. I was excitedly telling a client how we achieved some fantastic SEO results because I wanted go-ahead to repeat. She said “I can tell you’re all fired up, but I have no idea what any of that means…” lol.
A coder can be all fired up and write “passionately” about a topic, but people who don’t code likely wouldn’t pick up on the passion in the piece.
Someone who’s not into “self-growth” can look at all those self growth articles and see them as click bait, because they don’t resonate with the topic.
Which is a long way of saying that what looks like passion to one person can look like chasing eyeballs to another.
I think passion is subjective to everyone except the writer. Only the writer knows if they were writing from the heart or just vomiting out words. I don’t think the latter is actually very common.