Ego is killer. I’ve been a marketer and marketing coach for 21 years. Know what everyone wants? They want to keep doing the same thing, but get different results. Can’t accept they might be doing something “wrong” — that word slays ego.

I’m curious — with the 2 reasons you gave, which do you think is more common, #1 or #2? I almost think #2 causes #1. Hard to get illumination if you can’t let go of ego first. You know? It’s like trying to pour coffee into a cup that’s already full of vinegar.