Demographics were originally used to monitor population growth. Somewhere along the way, marketers decided they were a good way to identify customer groups. Sometimes they are, but more often psychographics are more effective than demographics. But when it comes to writing, I think lumping entire generations together by birth year leads to sweeping generalizations that are more inaccurate than accurate. Are you sure you don’t like sports? Being a man, and all that? lol

Written by

Top writer. Featured in NYT, Forbes. https://lindac.substack.com/

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store