Crucial advice. The caveat is that it helps to build said audience with a focus. If you blog about cats for 3 years and build a huge following, you can’t be surprised when they don’t rush to buy a totally unrelated product when you finally roll it out.

Sounds nuts, but you’d be surprised how many people build an audience talking about one thing, and then try to sell something totally unrelated.

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Top writer. Featured in NYT, Forbes. https://lindac.substack.com/

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