94% of clicks on Google go to organic rankings, 6% go to paid ads. That 6% that goes to paid is very lucrative. But that’s a separate conversation. We aren’t talking about shareholder profit. We are talking about all the listings that aren’t paid ads. Website owners want to rank in Google and optimize their sites but are oblivious to their bounce rate. If they aren’t retaining traffic, it affects their ranking. Plus, those people go back to Google and shop elsewhere. That’s the point.