7 Things You Might Not Know About Substack And Why They Matter

I was going to call this “How Lenny Rachitsky earned $65K” but I think I need to back up a little so it makes sense

Linda Caroll


photo from pexels

Couple of days ago, another writer tagged me on a post. He was crushed about how badly his earnings tanked. He used to earn $400-$1000 every month. In October he earned $32.

So I wrote about why writers throw in the towel.

I know — writers write because they have to. It’s like the thing Kafka said about a non-writing writer being a monster courting insanity.

I know. That’s me. Boy, is that me. Nuts if I don’t write.

But here’s what some people don’t get. It’s different to earn $32 when you’ve never earned a penny for writing vs. earning $32 if you used to earn $1000. The first writer is a super great replacement for the second.

The first writer is still excited and seeing the potential. When you’re the latter, it’s easy to feel pretty beat up by words.

Just so you know, I’m not beating up Medium.

I’m just talking about what it’s like to try earn an income writing. Substitute Vocal, Newsbreak or any other site. Because thing is, they grow and it gets harder and harder to get seen. Even if you once were.


I looked at the ProBlogger writer’s job board a couple of days ago.

Businesses are offering the “competitive” rate of 3–4 cents per word. With research, citation and optimized for seo, please. 1500 words, researched, cited and optimized for $45. Why not just chain us to our computers?

Looking at those listings made me think.

Half the problem is that at most sites, writers don’t own their audience. Doesn’t matter if I have 17.7K readers if my post doesn’t make it into their feeds, does it?

Those people on the job boards? Same. They own the readers.

There’s one place that works a little different...

Don’t jump to conclusions, okay? I’m not suggesting you jump ship here. I’m suggesting a…